Monday, February 9, 2015

BEFORE you get your Real Estate License in Ohio...

Wait...Business Planning...What's that?

Say, most real estate agents!  And that is one of the biggest problems in your real estate career right now!  Are you satisfied with your business production?  Yes - then why are you reading this?  The truth is most real estate agents are failing - We know that nationally speaking over 80% of real estate agents will be out of the business in the first 3-5 years.  Trust me, that's quite a bit of money lost on just keeping your license active over those first 3 years - expensive lesson.

So how does one avoid that kind of superior failure?  (It is quite fantastic isn't it?)  Here are a few quick tips:
  • Set high expectations
  • Have a plan - a real live Business Plan
  • Have a Marketing Plan
  • Train - this takes time and skill - Know your weaknesses and your strengths
OK - sounds simple, right?  Then why do 80% fail.  It's simple - They likely went to work with the wrong broker.  They got caught up in all the pretty marketing and shiny glossy handouts.  Guess what, that broker has a business plan and a marketing plan and you just bought into it.  The thing is, it's a plan for them - not for you.

Ask the Right Questions

When you're interviewing a Broker/Manager make sure you know what questions to ask.  And I'm not talking about that sheet that the real estate school gave you.  It's a good start, but how do those questions relate to YOUR business?  Spend time putting together a list of your biggest business fears and use that list to drive your interview with the Broker/Manager.  How will that company help you overcome those fears. 

How will that Broker keep you in the 20% that earn a living?  
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